New identity project: Greg Ott Physical Therapy and Center for Sports Performance

Here are a few snapshots of a logo and stationery recently completed by Saturday for Greg Ott. Greg and two others just embarked on a new center for physical therapy and asked us to help them discover what they look like. Well, on paper, at least. With Greg being the principal, and widely known and respected in his field, we thought that his initials represented the core benefit of physical therapy: to “GO”! For patients who are suffering from a variety of injuries, be it from sports, performing arts, work — or just an accident, the main goal is to get them “going” again. A fluid monogram GO logo did the trick. The resulting infinity shape has meaning, too: Keep going. To ‘keep going’ through physical therapy is a means to an end; to keep going with your lifestyle. The green? An obvious choice! Imperial Printing was behind the big “print” button.

Greg Ott identity pieces, including appointment and thank you cards.