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Just thinkin’: Green packaging, fresh coffee and “wrap rage”

November 22, 2011

Bothered by blister packs? Flustered by foam? Enraged by wrap? Then you might enjoy these examples green packaging we recently encountered. Apart from being friendly to Mama Earth, green packaging can also be kind to the bottom line because, as our examples show, green can really stand apart on the store shelf as well as add an humane spin to a brand.

Seventh Generation laundry soap is already earth-friendly because it’s free of dyes and fragrances and isn’t tested on cute woodland creatures. But the packaging helps, too. It’s a large clamshell made from recycled material which opens to accept a refill bag. While the refill bag is plastic, the net environmental impact is much less than non-recyclable larger plastic jugs (especially as it contains a twice-as-concentrated product, allowing a more efficient package). Seventh Generation claims a 66% reduction in plastic.*

Puma's "clever little bag"Puma has extended their innovative touch to their shoe packaging with their “clever little bag.” Made from lightweight recycled material, the signature red bag acts as a handled shopping tote as well as the shoebox top. The total paper savings here is 65%. Plus, like all Puma stuff, it’s a cool statement about the person using it for whatever. Puma won a Good Design award for this idea and has a website which tells the clever story.

In our very own freezer (the side of the fridge without beer) sits a bag of Monk’s Groovy Beans, a coffee with a soulful taste. Monk’s is a socially-responsible company in many ways and this extends to their packaging efforts. Already sporting a bag with plenty of earth-kind kraft paper, they are close to achieving a package which will include a recyclable liner. Keepin’ the earth and the coffee fresh — peace out.

Although Saturday doesn’t do packaging for every client (we would love to!), all this talk of green design reminded me of a map we did for Primland Resort. The resort’s hotel was built to LEED standards and our goal was to make all the marketing stuff as green as the building. When it came time to produce a golf course map, we found a paper that was produced without wasting a drop of water or using any wood — it was made of stone. It printed great and was pretty much impervious to water. Primland case study

So as we head into the season of giving, give environmentally responsible packaging some thought …. it might even save you from a holiday trip to the emergency room with a case of wrap rage.

*Bonus reading material:

Ecology Center in Berkeley, CA: Plastic not as recyclable as we thought.

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