Recent Awards: Best of Show at the Wallies and a silver ADDY
We are excited to share several recent awards, bestowed upon the agency at various awards shows:
First, our Social Media Program for Onslow Memorial Hospital won Best of Show at the 2010 Fall Carolinas Healthcare Public Relations and Marketing Wallie Awards Show in Charleston, S.C.. We were beyond honored that our social media program took home top honors at this year’s show!
The program, called MomTalk, took home several other awards, including:
- a Gold Award in the website category, for the MomTalk Community Website
- a Gold Award in the social marketing category, for the MomTalk Social Media Program
- a Gold Award in the public relations category, for the MomTalk Social Media Program
- a Silver Award in the mixed media category, for the MomTalk campaign.
MomTalk is an initiative sponsored by Onslow Memorial Hospital, designed to connect moms of all aged children and give them a place where they can find and give support for each other in an online forum of parents in Onslow County who are experiencing similar child-rearing dilemmas and conundrums – and sharing new and useful advice that’s relevant for parents living in the hospital’s home community of Jacksonville, NC.
In establishing MomTalk, our goal was to create a foundation for an online community focused on healthy parenting and then let moms build it from there. Bloggers were recruited from the community and hired by the hospital to contribute regularly and inspire discussion. The online forum consists of four blogs designed for parents in different phases of parenthood, as well as discussion groups, Facebook and Twitter communities. You can find several recaps about MomTalk here on the blog! Just search “Onslow”, or click here, here and here.
We are also excited to announce that we won a Silver Addy Award at the 2011 AAF-Charlotte’s Annual Addy Award Ceremony at the Uptown Mint Museum. The award was for a newspaper advertisement, created on behalf of local orthopedic group, Barron & Homesley Orthopedic Specialists.