New Work: Hypnotik Hair

If your do won’t do what it should do, try new Hypnotik Hair, a “frizz fighting serum” — or at least that’s what we called it. We were asked to package this product and develop its brand juju. Before any work had begun, the client fell in love with this blue bottle; it somehow reminded us of a bad hair “weapon,” which got us thinking late 60′s sci-fi, which of course led us to Barbarella, who then became our muse for the project (see freaky Barbarella clips set to freakier Finnish goth metal by The 69 Eyes here).  The great illustration was done by Matthew Laznicka and, of course, our own John Howard was the art director.

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